When our client Orville’s Home Appliances came to us at The Martin Group and told us about joining with the Buffalo Sabres on a season-long Inside Access Reporter contest, our inner Rob Rays rejoiced. After all, who among us hasn’t watched reporters at a post-game press conference and thought, “I wanna do that!”

We wanted to create that feeling in everyone who saw the ads, posters and other collateral we created for the campaign – but we also wanted to make sure that while entrants got excited about vying for their shot at the big time, they also got excited about stopping by Orville’s Home Appliances stores to enter, and the opportunity to buy a new washer as well as filling out the entry form. By consciously using Orville’s signature font and red and white colors, we made sure to keep the Orville’s brand top-of-mind, even as entrants daydream about their chance to rock the mic.